At first glance, you'd think this is a sloe gin, especially with its reddish/pink hue. But it's not, it is actually a SLOW Gin. The gin is literally made slowly. Instead of sloes, this gin is made from local Davidson plums which are steeped for a long time (6 months) in their dry gin. It is then diluted to 26% then bottled. Very fruity on the nose – think peach and raspberry. The juniper flavour is still there, but now watermelon, rose and plum are easily found. Delicious in a gin and tonic.